Braze Developer

Job Title

Senior Braze Developer (CRM / Lifecycle Marketing)

Location

Remote / Hybrid / On-site (depending on your setup)

Contract Type

Full-time / Contract (open)

About the Role

We are looking for a Senior Braze Developer to own and build high-performing customer engagement flows across email, push, in-app messages, SMS, and webhooks using Braze. You’ll work closely with CRM, Product, Data, and Engineering teams to deliver scalable, personalized lifecycle journeys and ensure tracking, segmentation, and campaign execution are technically correct and reliable.

This role is hands-on and requires strong technical knowledge of Braze implementation, Liquid templating, APIs, event tracking, and experimentation.

Key Responsibilities

Build and maintain Braze campaigns, Canvases, and multi-step customer journeys

Implement event tracking and user attribute updates (web + app) to support segmentation and personalization

Develop and maintain Liquid templates for dynamic content and reusable messaging components

Integrate Braze with internal systems using Braze APIs, webhooks, and data pipelines

Support CRM and Growth teams with:

segmentation logic

triggers

frequency capping

deliverability best practices

campaign QA and troubleshooting

Configure and maintain:

Connected Content

catalogs (if used)

content blocks / templates

subscription groups & preferences

Ensure proper setup of:

Deep links

UTM tagging

event naming conventions

tracking consistency across platforms

Set up and evaluate A/B tests and experimentation

Monitor and debug issues in production (delivery, rendering, data gaps, unexpected segmentation)

Document technical decisions, standards, and reusable components

Required Skills & Experience

3–6+ years working with CRM automation tools, including strong Braze experience

Deep knowledge of Braze Canvases, campaigns, segmentation, and triggers

Strong experience with:

Braze Liquid

message personalization and conditional logic

Solid understanding of:

event-based systems

user attributes vs events

lifecycle messaging and analytics

Experience with Braze REST API, webhooks, and integrations

Comfortable working with JSON payloads, data schemas, and debugging tracking issues

Strong QA mindset and attention to detail (rendering, fallback values, edge cases)

Nice to Have

Experience with Snowflake / BigQuery / Redshift

Experience with Segment, mParticle, RudderStack or other CDPs

Familiarity with email deliverability and domain setup (SPF/DKIM/DMARC)

Experience building preference centers and consent logic

Understanding of mobile push concepts (tokens, APNs/FCM, deep links)

Experience with experimentation frameworks and growth analytics

Tech Stack (Example)

Braze (Canvas, Campaigns, Liquid, API, Webhooks)

CDP (Segment / mParticle / similar)

Data Warehouse (Snowflake / BigQuery / Redshift)

Analytics (GA4 / Mixpanel / Amplitude)

Collaboration: Jira / Notion / Slack

What Success Looks Like

Journeys are stable, scalable, and easy to maintain

Campaigns ship quickly with minimal bugs and clean tracking

Personalization is accurate and based on trustworthy data

CRM team can reuse components/templates without engineering support

Improved conversion, retention, and activation through better automation

Interview Process (Example)

Intro call (30 min)

Technical deep-dive (Braze + Liquid + API)

Practical case: build/outline a Canvas + personalization logic

Final culture/team fit