An international marketing firm representing hundreds of brands partnered with eXelor to modernize its enterprise-scale lead management infrastructure. The aim was to coordinate millions of leads across sources, automate campaign processes and keep data accurate irrespective of growth rate.

Challenge

Thousands of campaigns and millions of leads created disjointed data, duplication and slow operations. Teams worked across multiple CRMs, landing pages, email lists and ad platforms, causing inconsistent records and delayed updates. Manual enrichment and cross-platform synchronization failed under heavy load.

Solution

eXelor designed a bespoke automation system linking all lead sources, CRMs, forms, ad platforms and email providers into a synchronized ecosystem. Incoming leads are enriched, validated and distributed in real time. Automated campaign logic triggers sequences based on segment and engagement history. Deep CRM integrations ensure immediate updates and a single dashboard gives marketers control over hundreds of projects. An optional AI layer uses GPT models to optimize campaigns and generate insights for smarter segmentation and adaptive decision-making.

Result

The organization removed much manual work, increased data accuracy and centralized campaign management. Lead quality improved via enrichment and real-time insights enabled faster, better decisions. The platform saved thousands of hours annually and provided a scalable foundation for future AI capabilities such as predictive scoring and dynamic optimization.

Technologies

Automation Platform: n8n / Make CRM Integration: HubSpot / Salesforce API Marketing Automation: ActiveCampaign / SendGrid / Mailchimp Data Enrichment: Clearbit / Apollo.io / Python scripts Data Management: PostgreSQL / Airtable / Google Sheets API Analytics: Power BI / Google Data Studio AI Layer (optional): OpenAI GPT models